Raj Vasa

About Raj

Software engineer, award-winning digital marketer, and entrepreneur, Raj wears many hats but his vast experience is what sets him apart from peers. Raj started his career interning at Department of Labor, where he helped build digital HR tools for the Office of Inspector General. He quickly understood his calling & ambition would take him out of the traditional Government employee world. Since then, Raj’s career spans all sides of tech teams from software engineering, AI, marketing, product ownership, to creative & user experience. Raj was one of the first in the real estate space to be approved for access to GPT-3 the forerunner of today’s latest LLM’s & has become an advocate & thought leader in the use of AI to empower the public & enhance marketing efforts. He is a strong believer in AI’s role to empower not replace the human experience.

The relationship between ONE Street and Raj began when ONE became a client of  District Interactive, a marketing and technology firm he founded and served as Managing Partner. While at District Interactive, Raj scaled the company to include a roster of 61 sought after digital professionals in an almost 100% contractor based model serving up to 75 monthly clients of all sizes & industries, managing $2.5M/year in ad spend across channels and generating over $420M in tracked client sales.

Raj quickly realized ONE Street was not a normal client, as he recognized an amazing team with forward-thinking leadership & an industry that was ripe for transformation. Thus, in February 2021, Raj joined full-time as Director of Digital Strategy. In June 2023, he was promoted to Chief Digital Officer, which places him in the #2 position in the company. This move showcases ONE Street’s commitment to the mission of making Real Estate accessible and empowering for both agents and consumers alike through innovative tech, data and digital media that not only enhances real relationships but creates a better overall real estate experience.

Fun facts: Raj is a native Washingtonian, avid traveler and a former DJ (who was quite popular). You can catch Raj on Clubhouse @districtraj where he founded the Powered By WordPress club with over 11k members. He hosts weekly talks on all things digital with a variety of guests.

Raj is also an impactful speaker and presenter who has spoken at numerous events, panels and conferences around topics exploring Digital Strategy, Conversion Rate Optimization, CRM Optimization, Essential Real Estate Marketing & Brand Building. In 2018 he create the 360 Marketing Framework, which he continues to update & is even more relevant today. He loves to present, discuss and lead workshops on the 360 Marketing Framework that essentially focusses on the fact that every company must become a brand and in doing so, will naturally hit the 360 degree form of marketing. He coined the term Search Everywhere Optimization in 2020 & the 360 marketing framework largely focusses on SEO as it drives the entire ecosystem from brand building, AI marketing, email marketing, experiential marketing, content marketing, EEAT (experience, expertise, authority, and trust) & YMYL (your money, your life). His methods are far from cookie cutter and he believes in real life examples to not leaving you guessing or confused in order to sell some other adjacent product.

To book Raj to talk at your future conference, or to hold a private workshop or consultation simply e-mail contact@onestreet.one.